online-advertising
Every record this desk has filed under online-advertising, newest first, each with the number of sources it can still show you.
FTC's call for comment on platform ad tools and impersonation scams is scheduled for Federal Register publication October 1, with comments due 60 days later; it has no draft rule.
The Federal Trade Commission's advance notice of proposed rulemaking on platforms and impersonation scams was filed September 30 for Federal Register public inspection and is scheduled to publish October 1. It asks the public whether to write rules for search engines, social media and other platforms whose ad-optimization tools it says further scams impersonating businesses and government agencies. It contains no rule text. Comments are due 60 days after publication, a date the printed notice will fix; file them at Regulations.gov.
Also filed underftcconsumer-protectionimpersonation-scamsplatformsrulemakingfederal-register
The FTC voted 2-0 to ask whether search engines, social media and other platforms whose ad tools optimize impersonation-scam ads should be held liable for furthering those scams, a narrower return of the 'means and instrumentalities' idea it set aside in December 2024; the 60-day comment clock has not started.
On September 24 the Federal Trade Commission announced a 2-0 vote to send the Federal Register an advance notice of proposed rulemaking asking whether search engines, social media and other digital marketplace platforms commit unfair or deceptive practices when their ad-optimization tools help scammers impersonate businesses and government agencies. The notice names Google.com, Facebook.com, Amazon.com, Apple App Store and LinkedIn.com as examples of such platforms. It floats requiring them to vet ads before posting, stop optimizing ads for impersonators, detect and investigate suspected impersonation ads, remove confirmed ones and discipline the advertiser, or offering those steps as a safe harbor instead. It returns, in narrower form, to a 'means and instrumentalities' provision the Commission set aside in December 2024. The FTC says it received more than 1 million imposter-scam reports in 2025, with nearly $3.5 billion in reported losses. Comments will be due 60 days after the notice appears in the Federal Register. As of September 27 it had not appeared, and the public-inspection lists posted September 24 and 25 did not include it. The notice contains no proposed rule text.
Also filed underftcconsumer-protectionimpersonation-scamsplatformsrulemakingsection-230
A record appears here because it carries online-advertising in its own frontmatter. If a record you expected is missing, it was filed under a different subject — the full list is on the topics index.